Many male clients tell me that they love winter. They like to layer up in the colors of the season and look pulled together and relevant. But I often find they struggle with finding the “right” sweater. To master the art of sweater shopping, here are some helpful tips I’ve acquired as a Personal Image Consultant.
Personal Image Consultant Sweater Shopping Tips
Step 1: Identify What You Want
First, start by identifying what you want in a sweater. Comfort, quality, style, and versatility are commonly desired features.The best sweaters will be an investment, so be aware you may need to spend more for a sweater that provides durability and timeless appeal. The highest quality sweaters are rarely found in places like Amazon, Target, and Men’s Warehouse, to name a few.
Photo by cottonbro studio
Step 2: Choose the Right Material
It helps to have a grasp of sweater materials so you can understand how to find the best quality items. Visit a small men’s store or your favorite department store and feel the fabric.
Wool will catch your attention immediately. Merino wool is lightweight, soft, and ideal for layering. It’s also naturally breathable and moisture-wicking. For colder days, I would recommend cashmere. It is incredibly soft and luxurious, but also pricier. Cotton sweaters are great for mild weather but are not as warm as wool or cashmere. Make a mental note to avoid synthetic blends unless they are high-quality, because cheaper blends often pill or lose shape after a few washes.
Step 3: Inspect the Quality
Not all sweaters are created equal so be sure to inspect the knit. A high-quality sweater will have tight and even stitches. Loose or uneven stitches mean the sweater might lose its shape over time. If you give the sweater fabric a gentle tug, it should spring back into place indicating elasticity and durability.
Also, check for finishing details. High-quality sweaters have reinforced seams, smooth stitching around the cuffs and hem, and a snug, well-crafted neckline. You can turn the sweater inside out to ensure the interior construction is as polished as the exterior.
Step 4: Consider Fit and Style
Jack, a recent client of mine, wanted a sweater he could wear to work, a casual outing, or a holiday dinner. So he focused on timeless styles like crewnecks, V-necks, and turtlenecks in neutral colors like navy, gray, and black. These would pair well with most of his wardrobe.
Fit was equally important. So Jack tried on several sweaters, ensuring they weren’t too tight or too loose. The shoulder seams aligned perfectly with his shoulders, the sleeves ended just at his wrists, and the hem sat comfortably at his hips.
Step 5: Care for Your Investment
Once Jack found his perfect sweater—a navy Merino wool crewneck—he asked about maintenance. The shop assistant advised hand washing or using a gentle wool cycle with mild detergent. For cashmere, a special cashmere comb can remove pills and keep the sweater looking pristine for years.
Sweater Shopping Success
Jack left the store feeling triumphant. His new sweater was soft, warm, and stylish. More importantly, he knew he’d made a smart investment. That winter, he wore it to work, weekend brunches, and even a holiday party, always feeling comfortable and confident.
Finding the best-quality sweater, Jack realized, wasn’t just about the sweater itself—it was about understanding what made it special. Now, armed with knowledge, Jack was ready to conquer winter in style.
Get In Touch With a Personal Image Consultant
I would love to help you find some high-quality clothing that you can wear for years and provides the image you want. Contact Beth Divine Style to get started.
Keep it sassy, Indy.
Beth Divine, MA,. AICI-CIC, Personal Image Consultant
